Axalta Coating Systems


Axalta Multi-Shop Organizations

Axalta Coating Systems wanted an impactful and sophisticated way to connect with its larger corporate customers, known as “multi-shop organization” or MSOs.


The challenge was to create a turnkey business presentation that could showcase technology and be easily tailored to respond to any potential customer request.

We designed a multimedia sales kit that provided a custom experience for Axalta’s global sales team.


The kit featured custom packaging and a high-impact printed brochure. Its centerpiece was a Microsoft® Surface® Pro 3 loaded with a house-produced 30-second promotional video, as well as a link to a custom website that securely stored prospect names and contact information.


The result was an interactive sales tool that could be individually co-branded and provide custom content—right down to pricing.