The DuPont™ Thermo-Man® burn evaluation mannequin is the world’s most advanced tool for demonstrating how effectively workwear made with flame-resistant Nomex® fiber stands up to extreme fires.
But after more than 40 years in service, Thermo-Man® was due for a refresh.
So we created a new visual identity for Thermo-Man® that played up his heroic side. With a freshly designed microsite, animated video and lead-capture assets, Thermo-Man® was ready for his reveal as a bigger, bolder marketing tool—attracting new audiences to witness him in action and new clients to invest in workwear made with Nomex® flame-resistant fiber.
Our work on behalf of Thermo-Man® won a 2016 Davey Award for an integrated campaign.